In today’s consumer market, young people have become the main force of consumption, and they pursue novel, creative and personalized products. The consumption model is no longer a simple “you sell, I buy”, but production should be based on the psychological needs of consumers.
In the field of food and beverages, even a small bottle cap can play an important role and influence consumers’ purchasing behavior.
Beverage bottle cap design is an important part of modern packaging design. It not only protects and packages beverages, but also is a key tool for brand promotion and attracting consumers.
Powder storage cap
At present, there are many innovative bottle cap designs on the market, such as powder storage bottle caps. The powder storage bottle cap device includes a powder storage tank, an inner cover and a support sleeve.
It can ensure the quality of the powder and make coffee drinks, vitamins and other powders ready to drink, avoiding air oxidation and fading of the powder. In addition, the fresh-keeping solid material bin has strong adaptability and can store a variety of solid materials that need to be kept fresh.
Before drinking, consumers can melt the powder in water by “twisting first and then shaking”, avoiding the problem of flavor loss during the shelf life of the beverage, dissolving in 3 seconds and “restoring” the fresh taste.
After the sealed bottom cover is opened, the solid beverage powder enters the bottle below, and can be configured into beverages with different flavors.
Solid-liquid separation cap
The solid-liquid separation bottle cap is a beverage bottle cap that can be prepared immediately and has a longer shelf life. The background is that the beverages on the current market have been prepared when they leave the factory and have a fixed shelf life.
If the solute and solvent can be stored separately, the shelf life can be extended, high-temperature sterilization can be simplified, packaging materials and energy consumption can be saved, and personalized needs can be met.
This bottle cap has a simple structure, low cost, and can be directly installed on any existing bottle with a threaded mouth, thereby reducing a large amount of equipment investment and manpower investment.
When in use, tighten and press down, and the beverage powder enters the bottle, which can also bring a dual experience of vision and taste. The storage box contains beverage powder and the bottle body contains liquid, which makes up for the shortcomings of the existing technology, has a reasonable design and a simple structure.
Advantage
Multifunctional bottle caps perform well in improving consumer experience, mainly in the following aspects:
Convenience
Suitable for a variety of drinks, the production process is simplified and efficient. Solid-liquid separation powder storage bottle caps bring significant convenience to beverage manufacturers, simplify production lines and reduce production costs.
At the same time, ensure that powders and liquids remain independent in production, transportation and storage, avoid cross-contamination, improve product quality and safety, reduce operating steps and manual intervention, make production more efficient and flexible, and meet diverse market needs.
Health and Hygiene
In terms of keeping the powder fresh, the powder storage bottle cap adopts a sealed design to isolate external air and moisture, prevent moisture, oxidation and agglomeration, protect active ingredients from damage by light, heat and moisture, and ensure the nutrition and taste of the powder.
In terms of preventing beverage contamination, the solid-liquid separation design prevents powder and liquid from contaminating each other during production, transportation, and storage. The sealed powder storage cover prevents external microorganisms and impurities from entering, reducing the risk of contamination caused by manual operations.
Environmental protection and sustainability
To reduce environmental impact, some beverage packaging uses recyclable or biodegradable materials. This not only helps reduce environmental pollution caused by waste, but also encourages consumers to engage in environmentally friendly behavior.
In terms of market feedback and user experience, Japanese beverage brand Suntory’s cat-shaped bottle cap was a great success. The cat bottle cap was launched on “Cat Day” and attracted the love of netizens. Later, an upgraded version with multiple functions was launched, which increased the brand’s attention by 500 times. This shows that as long as the creativity is appropriate, the “supporting role” of the bottle cap can also shine.
The perfect beverage solution
HuiRun’s bottled water filling machine works perfectly with innovatively designed bottle caps to help you create your ideal beverage. We provide customized bottle cap solutions, equipped with a three-in-one filling machine that integrates bottle washing, filling, and capping functions, to simplify equipment and maximize benefits.
The bottle cap can be customized in size and color according to the formula and packaging. Just twist and shake it, and you can enjoy a delicious drink.
In actual production, when using a three-in-one filling machine to fill liquids, you can use a powder storage bottle cap (solid-liquid separation bottle cap). First, complete the liquid filling through the filling machine, and then install the bottle cap on the filled bottle.
When consumers use it, they operate the bottle cap to mix the stored powder or liquid material with the liquid in the bottle, so as to achieve the effect of ready-to-drink and ready-to-drink.
Conclusion
In terms of market acceptance, the food and beverage industry has a growing demand for efficient and reliable packaging solutions. It is expected that solid-liquid separation bottle caps will occupy a place in the beverage market, especially in the field of health and sports drinks.
Solid-liquid separation bottle caps have broad development prospects in the future. Its development direction includes material innovation, developing new environmentally friendly materials to improve recyclability and biodegradability; design optimization, more humanized and convenient one-handed operation and precise metering; intelligent integration, combined with intelligent technology to control the amount of powder release.
The application areas cover the beverage industry, used for ready-to-drink beverages to provide personalized taste customization, and health products to ensure that the ingredients are fresh and effective. The market potential is huge, and with technological advancement and cost-effectiveness, the scope of application will expand to markets such as medicine and health products.
Future trends are reflected in the growth of personalized and customized demand, sustainability becoming an important consideration, and intelligence to improve user experience and convenience.
In short, at a time when the beverage industry is shifting from product-oriented to consumer-oriented and product homogeneity is serious, brands need to understand market demand. The creativity of the bottle cap adds added value to the product through practicality, good looks and cuteness. The multifunctional bottle cap can significantly enhance the consumer experience and is expected to occupy an important position in the future market.
